Vision, History, Investors

Advanced Technology, Vision, Art, Creativity

Series A Funding, IBK Changgong, Korea University Holdings, TIPS Program

Korea University Holdings, Korea Venture Investment Corp, Plan H Ventures, AI Angel Club, IXV Lab, IBK Changgong, Hana Securities, Wonik Investment Partners, TS Investment, KNET Investment Partners, KDB Industrial Bank

When Technology Meets Art
Ideas Become Impact.

Palette Vision

Artful Craft, Colorful Tech

We complete novelty by adding art to technology.

Palette is a professional company that creates new possibilities through the meeting of art and technology. As the slogan "Artful Craft, Colorful Tech" suggests, we combine emotion and reason to find the best answer for brands and creators to go beyond the limits of imagination.


From AI video production to portfolio platforms, our mission is to provide solutions that make it easier, artful, and more sophisticated to tell your story. With Palette, imagination becomes reality, and stories become powerful messages.

Palette is a professional company that creates new possibilities through the meeting of art and technology. As the slogan "Artful Craft, Colorful Tech" suggests, we combine emotion and reason to find the best answer for brands and creators to go beyond the limits of imagination.

From AI video production to portfolio platforms, our mission is to provide solutions that make it easier, artful, and more sophisticated to tell your story. With Palette, imagination becomes reality, and stories become powerful messages.

Corporate Identity

Palette. Our mission and brand symbolizes the infinite possibilities of creation, like an artist's palette. Minimal yet futuristic typography represents our technology-based innovation, while the geometric and sophisticated fonts reveal a modern sensibility and expertise. The font, which harmoniously combines clean curves and straight lines, expresses the balance of emotion and reason, and the harmony of technology and art. The main color of the palette is black, which contains all colors, symbolizing the combination and inclusion of various fields.

Corporate Color

  • Palette AI
    • PANTONE

      1785 C
    • CMYK

      0/80/60/0
    • RGB

      255/80/80
    • HEX

      #FF5050
    • PANTONE

      Blue 072 C
    • CMYK

      100/95/30/0
    • RGB

      10/40/135
    • HEX

      #0A2887
  • Palette LINK
    • PANTONE

      7401 C
    • CMYK

      0/15/30/0
    • RGB

      255/230/185
    • HEX

      #FFE6B9

Our Offices

  • 2022

    10
    Entered the Indian market
  • 2024

    07
    Established Singapore branch
  • 2025

    Planned expansion into the U.S.

Proven. Trusted. Award Winning.

    • 2022
    Consumer Satisfaction Brand Award
    • 2022
    Selected as Best Company – Minister of Culture Award
    • 2023
    Excellence Brand Award in Marketing
    • 2023
    • 2022
    Awarded in All Content Categories
    • 2024
    Top SME Product of the Year
    • 2024
    Minister’s Award – Ministry of SMEs and Startups

개인정보처리방침

Palette Inc. ("Company") places great importance on users' personal information and complies with relevant laws and regulations.

1. Personal Information Collected

1.1 The company collects only the minimum necessary personal information for service provision.

  • 1.1.1 During the use of third-party services linked with the company, we may collect users' SNS accounts, post and advertisement performance data, and ad execution information.

1.2 The company collects personal information through the following methods:

  • 1.2.1 Through customer service (webpage, email, fax, phone, etc.)
  • 1.2.2 Offline events, seminars, etc.
  • 1.2.3 When personal information is provided by affiliated third-party services or organizations

1.3 During service use (on PC, mobile web/app), information such as device info (OS, screen size, device ID, phone model), IP address, cookies, visit timestamps, abnormal usage logs, and service usage history may be automatically collected.

  • 1.3.1 Cookies are small text files sent from the web server to the user's browser used to operate the website.
  • 1.3.2 Cookies enable the web server to read saved cookies on the user's PC upon return visits and provide a more convenient service by maintaining personalized settings.
  • 1.3.3 Users can choose whether to allow cookies through their browser settings to allow all, confirm each time, or reject all cookies.

2. Use of Collected Personal Information

2.1 The company uses personal information for member management, service development, and operation.

  • 2.1.1 To provide personalized content based on usage statistics and analysis
  • 2.1.2 For marketing and promotions such as event info, participation opportunities, and ad info
  • 2.1.3 To build a secure service environment for privacy protection
  • 2.1.4 For service improvement, new service development, inquiry handling, and notices
  • 2.1.5 To offer third-party integration services such as social media sharing and ad performance analysis

3. Provision and Entrustment of Personal Information to Third Parties

3.1 The company provides users' personal information to third parties for service provision, operation, and development.

Trustee Company Entrusted Task Retention & Use Period
Google Analytics User data analysis Until end of service agreement
Meta Targeted advertising services
Stibee Email sending service

3.1.2 When users use external affiliated services, the company may use their personal information within the necessary scope after obtaining their consent.

  • 3.1.2.1 The company does not provide personal information collected via affiliates to third parties for purposes such as:
    • 3.1.2.1.1 Direct sale or resale of user data
    • 3.1.2.1.2 Credit, collateral, or lending
    • 3.1.2.1.3 Targeted ads based on internet behavior, interests, demographics
    • 3.1.2.1.4 Retargeting, personalized ads, or user-specific ads
  • 3.1.2.2 To collect YouTube account data (views, likes, dislikes, comments), the company uses the Google API Client (YouTube Data API). Users can revoke access via Google Third-Party Apps & Services. By using YouTube services, users are considered to have agreed to YouTube and Google’s policies.
    • 3.1.2.2.1 YouTube Terms of Service
    • 3.1.2.2.2 YouTube Privacy Settings
    • 3.1.2.2.3 YouTube API Terms
    • 3.1.2.2.4 Google Privacy Policy

3.2 The company may provide personal information in emergencies such as disasters, infectious diseases, life-threatening events, or urgent property loss situations, or when legally obligated.

4. Destruction of Personal Information

4.1 According to relevant laws, the company retains certain data for the following periods:

  • 4.1.1 Records of consumer complaints or disputes: 3 years
  • 4.1.2 Service visit logs: 3 months

4.2 Personal information is destroyed using non-recoverable methods. Electronic files are securely deleted using technical means, and physical copies are shredded or incinerated.

5. Efforts to Protect Personal Information

  • 5.1 Measures against hacking and viruses
  • 5.1.1 Systems are installed in restricted areas with access controls, and backups and antivirus software are regularly maintained to prevent leaks or damage.
  • 5.2 Minimizing and training personnel handling personal data
  • 5.2.1 Only a minimum number of staff handle personal information, and they receive regular training. Password and access controls are strictly managed for systems storing or processing personal data.

6. Personal Information Manager and Department

Name: Jongkeun Lee

Position: CEO

Phone: 02-568-9181

Email: hello@pltt.xyz

6.2 For any reports or consultations regarding personal information violations, users may contact the following institutions:

7. Notification of Policy Revisions

If there are additions, deletions, or changes to this policy, we will notify users at least 7 days in advance. If the changes are significant, such as a change in the type or purpose of personal information collected, we will notify users at least 30 days in advance.

Announcement Date: January 2, 2025

Effective Date: January 2, 2025